“Ageing Well” in Changing Times and Places. Further Notes on Anchoring and Stakes in a Brazilian and an Italian Context
Palabras clave:
ageing-well, anchoring, stakes, implicit/explicit, hegemonic social representationsResumen
The rapid ageing of the world population has led social scientists to speak about an
ageing society, posing new questions and concerns, and to advance different theoretical
perspectives. Among these, Positive Aging, Successful Ageing, Active Ageing
constitute social psychological and social policy models explicitly designed to help
people face later phases of life at their best. Various studies also exist on the Social
Representations of ageing, while less attention has been given directly to ageing-well.
The aim of this study is to explore the issue as considered by people living in contexts
characterized by different societal situations and trajectories: an Italian and a Brazilian
context. Geopolitical belonging and age were taken into account: 360 participants, with a
2 (geopolitical context) Å~3 (age group: young, adult, elderly) design, equally balanced
by gender, were invited to complete a free associations task on “ageing-well” and to
answer an open question on what they see as being most important in order to live longer
and better. Results relating to the more implicit level of analysis highlight a hegemonic
representation enhancing individual accomplishments and resources in both contexts, as
well as relational bonds to the detriment of societal commitment. The importance of
societal concern is clearly advanced in the explicit argumentations made mainly by
Brazilian respondents, while Italian ones place high expectations on research but
basically interiorize the individualization of risks and demands brought by ageing. These
and other results are discussed – theoretically and methodologically – in relation to the
proposed models and to urgent challenges that the ageing society is posing on a
worldwide scale.