Indian and Indigenous at the North, South and Center of the Country’s Collective Representations, Recollections and Ideology in Mexico

  • Juana Juárez-Romero Universidad Autónoma Metropolitana-Iztapalapa, México
  • Javier Álvarez Bermúdez Universidad Autónoma de Nuevo León, Monterrey, México
  • Osusbel Olivares Ramirez Universidad Autónoma Metropolitana-Iztapalapa, México
Keywords: social thinking, collective representations, recollection, ideology


Even when both the indigenous and Spanish cultures are essential components of miscegenation, the widely spread stories about the Conquest do not grant a clear and positive position to the Indigenous nor to the term Indian. On the contrary, in the case of the word Indian, we are aware that it is devaluated, while the word indigenous has been proposed to bring a positive value to that culture and past. We can state that these social objects: Indian and Indigenous are linked to the ideology of our culture. Our study aims at exploring the words and ideas associated with these terms: Indian and Indigenous, as well as the values associated to each one of them within the social thinking of the surveyed groups. Furthermore, we asked ourselves whether those ideas are a social or collective representation, to the extent that they are strongly linked to the country’s ideology.

Author Biographies

Juana Juárez-Romero, Universidad Autónoma Metropolitana-Iztapalapa, México

JUANA JUÁREZ-ROMERO has a PhD in Social Psychology from the René Descartes University, Paris, France. Professor-researcher of the Social Psychology of the Autónoma Metropolitana University-Iztapalapa, Mexico. She participates in the postgraduate programs in social psychology and in the political processes in social studies of the Autónoma Metropolitana University.

Lines of research: social thought, ideology, origins of the nation and national identity. Member of the National System of Researchers (SNI) level I.

Javier Álvarez Bermúdez, Universidad Autónoma de Nuevo León, Monterrey, México

JAVIER ÁLVAREZ BERMÚDEZ has PhD in Social Psychology from the Department of Social Psychology and Methodology of Behavioral Sciences of the University of the Basque Country, Spain. Professor - researcher at the Faculty of Psychology of the Autonomous University of Nuevo Leon. Lines of research: Psychosocial effects of the social model, health habits, risk behaviors, transformation of identities and social and family values.

Member of the National System of Researchers (SNI) level II. e-mail:

Osusbel Olivares Ramirez, Universidad Autónoma Metropolitana-Iztapalapa, México

OSUSBEL OLIVARES RAMIREZ has a degree in Sociology and Social Anthropology from the Autonoma Metropolitana University-Iztapalapa. Professor of Social Psychology at the Autonoma Metropolitana University-Iztapalapa.
Research lines: religion and political thought