Intelligence as a Secret Charm of Schoolmasters: a Comment on Raety and Snellman

Abstract

Social representations are utilized in institutional contexts in ways that fit different goals of the persons who use them. Some of those uses carry the function of social suggestion in consumer-producer relationships in the societal texture. Unity of seemingly mutually contradictory social representations may be discovered when their use in communication process is contemplated. The social representer is the active constructor of social representations, in the process of communication between different social role perspectives.